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Showing posts from July, 2015

Jabbawockeez, Ben Chung and America's Best Dance Crew

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America's Best Dance Crew is back after 5 years of absence and it inspired to make a come back to my unfortunately abandoned blog. I am not a dancer. Although I can certainly move to the groove I am far from being graceful. It is, however, ABDC that inspired my appreciation of hiphop as a dance.

Season 8 brings together the past champions from almost every season including Super Cr3w, Quest Crew, Elektrolytes, I Am Me, And We Are Heroes. Kinjaz is the 6th group composed of different choreographers in the industry including a Jabbawockeez, Ben Chung. From a marketing perspective, there is no better way to bring back a TV show but to pull in marketing aces they have in every season. After all, most, if not all, of these groups have developed a loyal following brought about by their success after their ABDC stint. There are a few, however, who are not as successful but that is a marketing tool in itself.

This season is a restart both for ABDC and to many of the crews and …